And in the zero profits appear recently houses also attracted many home buyers eye, but it remains to be seen whether for sell like hot cakes. Cause I love my vice President HuJingHui told reporters, zero profits or small profit in the way of theory to the project will play a role in promoting the sales, but not sure whether the person that buy a house buy it, because the person that buy a house can't tube developers is zero profit selling, he only CARES about this price is oneself psychological price, this year the inventory of about 500000, according to the last year of 200000 sets of speed digestion come to see, the person that buy a house or control the initiative, zero profits can sell like hot cakes or see the person that buy a house have the final say. Beijing central plains real estate 3 class market research director ZhangDaWei think, in the present market situation, interest rates at zero is not necessarily enterprise and the end of the project, the housing market has undoubtedly into the adjustment period, in 2010 and the high price of certain will be affected by the effect of regulation. For large enterprise that, a project the gain and loss is not important, the whole enterprise cash flow is more important, especially in a larger area inventory project, first came to get lower market, reserve run in advance can harvest of areas of the demand, avoid late in the other projects by area influence. And in the present market situation, cash is much more important than inventory, cash will only be awarded to reserve and take the opportunity to project, bargains. The house GuoYi director of marketing agency, said the current market may arise in the first phase, price low profits later, or through other means a profit, but generally can't completely is zero profits, high turnover is only in the diluted profit basis, not no profit. Developers exhausted all one broken impasse in the fierce competition in the real estate market, simple discounts and promotions to also have "immediate" effect, at present some developers were thrown into a dilemma of stalemate, many buildings are in a policeman to innovation. Industry experts say, in the current market environment, the diversity of the implementation of the strategy and marketing means pushing dish, adjust the product supply to avoid area of the deadly homogeneity competition competition, can yet be regarded as a new road. 1 copy the low phenomenon located in the doldrums of the common market beiyuan then, located in chaoyang district beiyuan near the station, Beijing urban construction · N power project near future sales strategy cause agency experts attention. It is reported, the Beijing urban construction · N power as a cover 65 square meters of residential and commercial products are, open quotation price is just for 17500 yuan/square metre. The surrounding project are sold in the price is in 25000 yuan/square metre, the Beijing urban construction · N listing the opening of the first is lower than the price around 30%. In addition, the project is for residential and commercial properties, but were replaced with water and electricity civil, and they are all for 65 square meters small family. Due to the unit price, price is low, so a large number of the person that buy a house is favored. The project since January 10,cheap oakley sunglasses since the opening have done and set, XiaoShouLv more than 55.2%, last week, the Beijing urban construction · N power of open quotation price again for 19000 yuan/square metre, compared with the last month XinPan entering the market price 17500 yuan/square metre, every square metre 1500 yuan rise, the launch of the 58 set of products has also subscribe for more than half. It is reported, in the Beijing urban construction · N power project before launch, developers have in the same plot out the Beijing urban construction · shihua poisson county project, this pre-project main 87-165 square metre of two to four in the average house products, all price is 25000 yuan/square metre, because the regulation effects, sales situation general, facing the present market situation developers also had a positive adjustment, in January this year the same plot guard the Beijing urban construction · N power project. In fact, in the property market, adjust light under the sales of products sales winter break is not only the Beijing urban construction · N power. Mr Wang is located in north villa jinke project, the main products of the eastern conference 800-2000 square meters of single-family villas, 30 million yuan per set up. Due to the influence of the limit to buy policies, the project sales result is not ideal, so developers adjusted in time products supply strategy, to the west of main fold spell, villa and renamed as jinke products XiFu, fold spell 3.9 million yuan/set up, and the only house price 16000 yuan/square metre, through the adjustment of product form, avoid effectively and regional single-family products more villa project to make the positive competition, only have a deal last December 19 set, market feedback is better. According to the house organization investigation, currently include hong shan family, Beijing pixel, zhongjian exquisite mountain, sweet yue four seasons, K2 lily bay, more than Beijing sold in the project through the flexible adjustment supply products shape, in different stage of different types of products main time, sales are ascending. The house deputy general manager GaoShan points out that the agencies, in the current market environment, the diversity of the implementation of the strategy and marketing means pushing dish, adjust the product supply to avoid area of the deadly homogeneity competition competition, can yet be regarded as a new road. Especially for those who are rich project product line, all can try on different time node and market environment has the stress to launch the different types of products, thus not only can be in competition with regional products get ahead, effectively avoid the risk, and to project their own terms, different products are different corresponding guest group, different stage has different products to actually be able to maximize the potential to attract the attention of market customers, again complementary with certain promotion strategy, contributed to sales, reached the maximization of customer mining. However, GaoShan also points out, this kind of product differentiation strategy although supply is a good marketing means, but not all of the project can be applicable, especially those of product form basic finalize the design product, this kind of means clearly not workable, so for product relative curing project, it may in some local products make fine upgrade, improve product performance to price ratio, the only real high ratio of performance is good products by customers buy effective tool.2 for custody down into the phenomenon money back bad market structure under, cash for developers meaning is especially important. As soon as possible in order to receivables, development business is "have no need not the very". Is located in hebei zhangjiakou a holiday project, in November on the open quotation will launch a "pay down, help custody" value-added services. According to introducing, the person that buy a house in pay down after, if not used in the live, by the developers in trust for rent, and with the owner and sign custody agreement return every year 8% of the total house, as the into rental income. According to salesperson introduction, the project is a fine decoration service apartments, is currently in the source family houses for 33-70 square meters of bay, one house and two in, all price is 6000 yuan/square metre, discount the other proposed, 40 years in the house of property rights. "Custody agreement signed a year, if the market is good, prices, return may be higher than 8% income will be, but if the market is bad, income will be low", the sales staff said. But about the market is good the ups and downs of the standard and income, the officials said no to make relevant standards, but "market has improved, which is expected to a few years will not fall". In addition, the project a "3 years the rose 30%" of the purchase commitment, if not reached the commitment to rise, the company will give remedies. According to this, because the project mainly comes from the purchasing power of Beijing, launched the value-added services for the purpose of the main is not from this part of the live customer to realize the investment, in the current homebuyers, used for investment accounts for 40%, and another 60% from live with. Real estate market research FengLian chain home league thinks, at present the holiday project take after selling to rent way is not rare. Compared to the pure sell for, whether the guest oriented group, or investment customers, project all need has advantaged condition, or is scarce natural resources, or selling the difficulty will be larger. But with this difference compensation in the regulation after the market downturn period of a marketing methods, now be used in a commercial real estate project, also demonstrates that in regulation, the real estate market overall investment to a downturn, business, tourism real estate project has also been affected, room enterprises increased difficulties of shipment, there are also funds the needs of the rapid cage. In addition, after the rental income to rent it is difficult to measure, the person that buy a house more passive, easy to exist between the buyer and the information asymmetry. 3 "look" phenomenon common open quotation by extension project of February 20, this year new period room market only five projects open quotation entering the market, aggregate supply for 746 sets, 33.5% lower than the same period last year, among them, 2 months only shallow mountain sweet escape a garden project market. In these new entrants in the project, the only a project to clinch a deal 25 sets of homes, the price is 10800 yuan/square metre, the rest of the project is all for the zero clinch a deal. For calculation,aviator sunglasses this year new supply building dish whole signing rate is only 3.38%. Old project also supply and demand two "weak". At 20, years of the supply of Beijing commodity house project period room add up to 22 (both for the old project later), supply a cycle for 5362 sets, a total construction area of 622000 square meters, created the limit after buying low and total so far only 843 sets of signing a contract signing coverages combined for 86500 square meters, with a total to change rate is only 15.7%. It is worth noting that, according to the statistical data of the previous house agency, on February Beijing plans to release the 23 project, the first entry XinPan is pure up to 10, six of them have more than a month for publicity but always not listed. Including the way of the world, the city with the Washington, following fragrant 1, the first living bay from hebron, the beauty, the earliest in October last year, claiming to open quotation, but has also failed to delay listed. On the one hand, the lack of the new supply is considered years housing downturn clinch a deal, one of the main reasons, and at the same time, the market continues to slump pattern also makes new project common open quotation delay, delay time entering the market. Real estate market research FengLian chain home league think, XinPan delayed after entering the market is the main reason of the market downturn, developers to the commodity residential house early market confidence, in the buyer's market, the plan also would face city project pricing difficult situation. According to the statistical data show house agency, is expected to open in March of the project currently there are 21, although compared with the same period last year opened the actual amount is basic, but with 2009, compared to the same period in 2010, XinPan supply fell by more than four into or both. In the 20 project, project occupies most suburbs, except for the 5 boroughs project outside, the rest are mainly distributed in changping, fang shan magmatic, daxing, shunyi, etc. "After the Spring Festival, the several districts and counties may be adjusted price as early as the area", Beijing real estate 3 class market research director of central ZhangDaWei think, is limiting buy control policies don't loose of the environment, most needs are suppressed, area of storage and supply potential to these areas the depth of cut prices. This judgment, from the future to clinch a deal structure look, the market demand will for the first time homebuyers to give priority to, in the low average house will still occupy the main body of the volume.
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