2012年3月8日星期四

"Zero profit" buildings represent the key see the person that buy a house is buy property market

After last year's standing in the era of longhu zero profits after the market, "zero profits" building city representation. Always play flexible "catfish" east Asia xinhua move again. Recently, the reporter from east Asia xinhua real estate is that, the company is located in the east Asia, tongzhou · ease that freeboard person enrages to taste cabinet project for only 12400 yuan/square metre, and years ago 13200 yuan/square metre pricing drop compared to 800 yuan/square metre. Notable is, the project cost more than 12000 yuan/square metre, this means that the project basic lost profit space. When simple discounts and promotions to also have "immediate" effect, some developers also for the current downturn in the housing market and the stalemate of the boat to deeply headache,snapback hats but there are some developers in changing quietly with marketing ideas and push the dish strategy, marketing innovative way to a policeman. In addition to "zero profit." outside, including timely adjusted the product supply strategy, sold in the project through the flexible adjustment supply products form, through the "pay down, help custody" recovery cash and extend the period delayed opening etc for storage for another of the multifarious ways difference playing CARDS. Zero profits appeared tongzhou according to reporter understanding building dish, the end of last year in east Asia · ease that freeboard person enrages to taste pavilion 13200 yuan/square metre of the entry price for many people "teeters," the prices have hit a new low of tongzhou house prices, and at the same time, make its "neighbors" pearl river international mansion by surprise. As early as in plot to clinch a deal, the pearl river international mansion for its calculate a bill, plus the cost and 8% of profits, is expected to eventually sold for 24000 yuan/square metre. But in the end the program only 13200 yuan/square metre pricing entering the market, and give 10%-15% of the area, which is equivalent to 13200 yuan/square metre in unit price based on call 8.5-discount. After several months of sales after cycle, has the reporter learns, the project in the adjustment of price a modest, from before the 13200 yuan/square metre became the current 12400 the yuan/square metre, adjust the price of before and after the unit cost price east Asia xinhua announced counterparts. It is reported, east Asian · ease that freeboard person enrages to taste pavilion where land is the east Asia project by xinhua real estate in April 2011 to 296 million yuan made, and the planning construction area of not more than 53160 square meters, total floor price of about 5568 yuan/square metre, remove PeiJian limit outside the room, commodity house part of the plot of more than 6000 yuan floor price/square metre. Add the fabrication cost, the financial tax, marketing and management fees, all kinds of total cost down, the unit cost is 12347 yuan/square metre, close to the current price of sales. Pull out by the regional price control policy, the effects of the east Asian · ease that freeboard person enrages to taste in tongzhou area is the pavilion Beijing house prices the largest regional fluctuations, from now on sale project to see, the current price is almost 2009 price level. In early 2010, the area most buildings sold in 20000 yuan/square metre above, part of the building is 30000 yuan/square metre, but now most of the residential projects the price per square meter in 13000-16000 yuan between, house prices nearly halved. It is reported, in tongzhou currently on sale project, Beijing international trade city for 13400 yuan/square metre, embellish maple brought is still average 13300 yuan/square metre, huaye Oriental rose average 14000 yuan/square metre, FuLi the golden jubilee garden the price 16000 yuan/square meters (including 3000 yuan fine). East Asian · ease that freeboard person enrages to taste cabinet for 12400 yuan/square metre in a minimum price level, many people in the industry say, this is the "bottom" tongzhou house prices. "Again low-unless it is almost impossible to developers capital chain in serious problem." Since the restrictions since the purchase, Beijing property market downturn has been whole. The data show that by the end of February 16, years, Beijing XinPan limit buy a trading down twenty percent year-on-year, secondhand the room fell by fifty percent, at the same time, a Beijing purchase by the proportion limit before buying 60% to 10%; To live oneself for the purpose of the person that buy a house accounted for over 80% of the total, this makes the housing bust relatively large tongzhou had painful crowded foam process. Industry sources told reporters, many buildings don't want your price, main is many project is 2009 and 2010 when the market with high, basically not realistic to sell at a loss, at most also like dragon lake · era and east Asian · ease that freeboard person enrages to taste cabinet standing as zero profits entering the market, in exchange for capital turn rate high. Developers march this project will rise steadily clinch a deal, in fact, into the deep water regulation,nba jerseys after prices have become a high hand move market room only edge tool, current sales good project is usually the price and performance to price ratio is recognized by the market project, in the end of last year zero profit of entry longhu era to fully experience low standing brought about by the "rewards". The data shows, the project time standing longhu open since sold a record 100 days for sellers, January 2012 times more again) "spring", sells more than 100 million yuan, while three consecutive months of regional sales crown, its sales result is equal to 2-five regional clinch a deal amount summation. By February first half, standing firmly occupy the same age lake area top of the transaction price. And the east Asian · ease that freeboard person enrages to taste the pavilion there also brought a lot of change, since there so far, whether in power or to visit in the quantity has doubled growth. According to information, the project in January to power about 78 group, 2 months so far to the power has reached 332 groups, and visit in quantity, January visit amount is about 40 group in February, up to now the visit of the quantity is 109 group. East Asia xinhua real estate marketing center director JiaYuPeng when accepting a reporter to interview said that at present a clear spin cycle, general the person that buy a house there will be a month or so of the hesitation wait-and-see, on the one hand, watching the policy change, on the other hand also compared surrounding the project cost performance, expected the project to march to clinch a deal will have a steady decline in process. Experts: success depends on the person that buy a house can tell whether the breakthrough in the current market environment, room on the marketing enterprises took out the eighteen martial arts, buys a room to send the ticket, buy a house, give the area to send home appliance, hao auto show, to the owner's birthday, and so on, for the house sold his room enterprises used it all hang out.

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